Fifty years ago the Mustang rolled down a Ford assembly line destined to make life-long fans out of buyers and cause checkered flags to drop at legendary race tracks where Ford cars hadn’t previously won. It is still in production, and those first and latest chapters, as well as all those in between, are documented in TM Books & Video’s fascinating new Mustang – The First 50 Years, available now from TM Books & Video in a 2-DVD Disc set for a SRP of $19.95 and also digital.
This new production will bring a lump to the throat of those who remember the hoopla that greeted the original Mustang, and also to those who regret missing the excitement. Dealers worried that admiring crowds would get out of hand; one buyer – a Texan, naturally – slept in his Mustang, fearing it would be stolen before his check cleared.
With the Mustang’s unveiling at the Ford Pavilion at the New York World’s Fair on April 17, 1964, the most brilliantly orchestrated public relations and advertising campaign in automotive history got underway. This two-disc DVD set tells the story behind the Mustang’s unprecedented success through the eyes of collectors, enthusiasts, journalists and former Ford employees including Mustang designer Gale Halderman, Mustang expert Jeff Burgy, and authors John Clor, Bob Fria and Matt Stone.
Archival footage documents its evolution – from its pre-history, when Henry Ford created the assembly line – through the clay models that defined the sweeping lines that made the Mustang look in motion even when parked at the curb.
Here is how Lee Iacocca, the genius behind the Mustang, accounted for its success: “It wasn’t a car looking for a market. It was a market looking for a car.” Mustang – The First 50 Years DVD Set traces the social history that proves the wisdom of Iacocca’s words.
What We Thought:
If there’s a more iconic car than the Ford Mustang, I honestly can’t think of what it is.
I mean, just on the surface of it, how many other cars have gotten their own DVD release? Not many.
But Mustang: The First 50 Years is a terrific homage to one of the most famous cars in the world.
This two-disc set looks at the history of the car from the very first one off the assembly line to the work of Carroll Shelby to the modern Mustang. It includes interviews with all sorts f noteworthy people who have helped shape the car’s history and legacy.
I’m not particularly into cars, but even I found this set an enjoyable history lesson. It’s really more of a history program than a car program, and I’m just fine with that.